For immediate release
TOO FAKE TO BE TRUE: THE CENTRE DE SANTÉ COMMUNAUTAIRE HAMILTON/NIAGARA’S NEW CAMPAIGN TO SUPPORT THE COVID-19 VACCINATION EFFORT
To help the COVID-19 vaccination effort in the South Central Ontario region, the Centre de santé communautaire Hamilton/Niagara (CSCHN) is launching its VaccineNation, VaccineAction initiative, a campaign funded through the Public Health Agency of Canada’s Community Vaccine Innovation Challenge.
Beginning Thursday, October 21, 2021, a series of three short animated videos on the theme of misinformation will be relayed through social media to the French and English speaking community. The creation of this campaign was guided by new trends, particularly the phenomenon of Fake News. In addition to informing, trusting, promoting and raising awareness of the COVID-19 vaccination in Central-Southwestern Ontario, the CSCHN hopes to dispel doubts about the vaccination with offbeat videos.
“We were fortunate to receive a grant from the Public Health Agency of Canada, which we thank very much. With this initiative, we want to leave a lasting impression on people’s minds by distinguishing ourselves with an innovative and memorable campaign whose idea is to make people realize the importance of verifying the sources of information before finding it credible and true, to put an end to the beliefs of fake news, and to encourage a rapprochement with a health professional to remove doubts about vaccination” explains Emilie Albert, Promotion and Marketing Project Officer at the RIFCSO, who also collaborated on the project.
The main message of the series is: “Too fake to be true? Dispel your doubts about vaccination. Talk to a health professional. Vaccination is a collective responsibility. Don’t take it lightly! The best way to protect yourself is by getting vaccinated.”
“We are all guilty of having one day relayed, republished a story without first checking the credibility of the source or even without having read the entire article. Our short animations want to make each member of the community aware of their individual and collective responsibility and not to believe everything they see, read or hear. Reading, seeing or hearing information does not necessarily make it real!“, says Myriam Quinn, Communications and Social Media Officer at the CSCHN.
The videos are in French with English subtitles. A great project that will undoubtedly contribute to the collective effort to raise awareness of the Covid-19 vaccination.
For more information, please contact Myriam Quinn by email: firstname.lastname@example.org.
Officially founded in 1992, the Centre de santé communautaire de Hamilton/Niagara (CSCHN) is a non-profit community-based organization that provides primary health care, social and community services to the francophone population of the Hamilton and Niagara regions. All services are free and confidential and are offered from two sites, one in Hamilton and one in Welland, which also serves as the administrative center.
Welland: 810 East Main Street, Welland ON L3B 3Y4 – Tel: 905-734-1141
Hamilton: 1320 Barton Street East, Hamilton ON L8H 2W1 – Tel: 905-528-0163
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